Could millennials drive demand for EVs?
More than three quarters (76%) of millennials believe switching to an eco-friendly car is the single best action to drive a more sustainable future.
A new survey reveals the 2,500 European millennials – aged 18 to 34 – questioned across the UK, France, Italy, Germany and Spain are willing to try new things and make changes for a better future.
More than half said they would buy an electric car while nearly two out of three people are likely to buy a hybrid car in the next 10 years.
While 24% of them are concerned about smaller scale issues like recycling and overflowing landfills (14%), more than half (53%) are concerned about global issues like climate change and 42% are worried about air pollution.
They are willing to make changes like switching to an energy supplier dedicated to eco-friendly solutions (62%) and supporting brands that are committed to bring more environmentally friendly (53%), the Nissan survey states.
Gareth Dunsmore, Director of Electric Vehicles, Nissan Europe, said: “We’ve always known that millennials are the challenger generation but our European study has also revealed that they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a meaningful difference to the world they live in.
“It gives me immeasurable hope to see that millennials believe electric vehicles, such as the Nissan LEAF and e-NV200 that are already on the road today, are part of the solution for a more sustainable future. As an industry we must work harder to engage the interests and needs of this group.”