Toyota stays number one in green brand ranking

Posted at June 28, 2012 » By : » Categories : News » Comments Off on Toyota stays number one in green brand ranking

Toyota has been named the top green brand for the second year running by consultants Interbrand.

Other companies making it into the top ten include rival carmakers Honda, Volkswagen and BMW, as well as Johnson Johnson, Hewlett-Packard, Panasonic, Dell, Siemens and Danone.

Interbrand analyses the gap between the public perception or ‘green image’ of a company and its actual environmental practices, according to publicly available information and data.

Toyota, says Interbrand, has made environmental sustainability a core priority, expanding the market for its hybrid, the Prius, and branching out into a family of related models like the seven-seater Prius+ and Prius Plug-in.

The company has now totted up four million sales of the Prius worldwide, as of April this year, and surpassed 95,000 Toyota and Lexus hybrids in the UK since 2000.

Toyota is also recognised for its on-going efforts to reduce carbon emissions throughout its complete manufacturing and sales processes, switching to LED lighting at its UK facilities, for example. The company also has some 29 certified green buildings in the US.

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Related stories:
Toyota switches onto energy savings from UK operations (22-Jun)
Toyota tots up 29 certified green buildings in US (31-May)
Sales of Toyota hybrids top 4 million worldwide (24-May)
Gamesa and Toyota join forces on electric car rollout in Spain (25-Apr)

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