Although COP26 has been at the forefront of news coverage for the past fortnight, less than half of the country are actually listening.
That’s according to a new study by Ipsos MORI, revealing that only 46% of Brits are actually following news about the Glasgow climate summit at all, with only 9% stating they are following it very closely.
To gauge public understanding of the event, respondents were asked to name where it was taking place, with 14% unsure entirely and 12% wrongly believing it was taking place in London or Edinburgh.
Older people were likely to get the location correct, with 86% of people aged between 55 and 75 correctly identifying it taking place in Glasgow, whilst only 31% of those aged 16 – 24 were successful.
The study suggests that although many believe meaningful conversations are taking place, the optimism from the British public is not so rife.
Only 24% of respondents believe agreements would take place leading to the mitigation of the effects of climate change in the future and protecting the planet. In total 17% said they trusted UK politicians to get the job done and just 14% trust politicians from the rest of the world.