UN, Chinese social media platform target air pollution
UN Environment has signed a strategic partnership with Weibo, which attracts 376 million active users monthly, in an effort to reach millions more people through social media in China.
They aim to promote and amplify environment issues and co-operate in content creation, resource mobilisation and analysis of how people in China relate to environmental sustainability.
Erik Solheim, Head of UN Environment said: “Weibo’s tremendous reach and expertise in social media will make it a valuable partner in cleaning up our seas and putting us on track towards a pollution-free planet.
“Weibo has a great track record on environmental sustainability and is an example of how aware China and its people are of the need for environmental protection and international co-operation.”