Posted on 05 August 2013 by Vicky Ellis
An energy firm in the United States has resorted to a novel approach to helping its customers save energy – by asking for funny home videos.
Utah-based Rocky Mountain Power ran a competition called Act wattsmart, offering $10,000 (£6,500) worth of energy saving kit to the best video about energy efficiency.
The contest prize was awarded to a video featuring a ukulele-strumming mum while her children ‘play’ instruments, as she complains about her old dishwasher and longs for a boiler that uses “way less” energy.
The family perform an original song with the winning lyrics: “We bought a house built in 1979, Doo doo doo, it’s a great big house that suits us really fine… Dishwasher, oven, all these need to go, windows that block out all the cold”.